What We Did
Design + Identity
Campaign Development
Digital Marketing
Content Creation
Logo Design
Merchandise + Apparel
Social Media
Video + Animation
NEW YORK ISLANDERS
The Islanders tapped us to fire up the fanbase, move season tickets, and keep the barn loud. From Montauk to Manhattan, we had to win over diehards and newcomers alike. We unveiled a fresh third jersey, celebrated 50 years of grit and glory, and launched Islanders Originals—featuring artwork from Isles fans themselves. The result? More butts in seats, more love for the blue and orange, and a fanbase that’s louder than ever.
“Working with the Adjective & Co. team is the best of both worlds—top-notch creative balanced with meeting business objectives. They took an element of our marketing mix—digital and social campaigns—that had been somewhat stagnant, and turned it into a creative showpiece and revenue driver. Their diligence from idea through execution and their creative chops are first class.”
—Nick Pizzetello
Chief Operating Officer, New York Islanders
