NEW YORK ISLANDERS
50 YEAR ANNIVERSARY
To mark the 50th season of the Islanders we created a full campaign, visual identity, anniversary logo, and comprehensive guidelines. This campaign was brought to life through a dynamic mix of metallic texture, duotone, modern styles, and a design approach that could evolve to tell the story of 50 seasons from the beginning of the season to the end.
“Working with the Adjective & Co. team is the best of both worlds—top-notch creative balanced with meeting business objectives. They took an element of our marketing mix—digital and social campaigns—that had been somewhat stagnant, and turned it into a creative showpiece and revenue driver. Their diligence from idea through execution and their creative chops are first class.”
