THE CADE PRIZE
The Cade Prize honors the legacy of Dr. Robert Cade, the visionary inventor of Gatorade, by celebrating inventors, entrepreneurs, and makers of all kinds. This national competition showcases early-stage inventors who push boundaries and solve real-world problems.
Thoughtfully designed brand elements raised awareness for the competition and were integral to the awards ceremony, creating a cohesive and engaging experience that celebrated innovation, inspired attendees, and highlighted the achievements of the finalists and winners.
To tie the branding of The Cade Prize and The Cade Organization together, Historic White and Charcoal Black were brought over from the parent brand. Secondary colors that were inspired by each of the award fields—Agriculture Green, Healthcare Mint, Tech Blue, Energy Violet, and Wildcard Red—inject a vibrant energy into the brand to celebrate the ingenuity on display.
