WHALEBONE MAGAZINE

We co-founded and branded Whalebone Magazine to flip print media on its head—focusing on the good stuff, not the sensational. Whalebone is all about ditching the rat race, enjoying the ride, and being kind in a world that isn’t always.

It’s the opposite of the usual hustle culture, which is why readers and brands resonate so hard with it. Our surveys show people don’t just skim—they read, covet, and collect. And while most magazines end up in recycling bins, Whalebone ends up on coffee tables. (*With the exception of Jerry Seinfeld’s.)