INSOMNIA COOKIES
COOKIE LAB
Insomnia tasked the Adjective & Co. team with creating a physical manifestation of one of their strategic pillars: Cookievation—innovating through cookies. Together, we created the Insomnia CookieLab—the first experiential location for the brand; a “sweet-easy” hidden behind a bookcase in what appeared to be a standard Insomnia Cookies store located in downtown Philly. In addition to designing the interior of CookieLab, packaging, website & apparel, the Adjective & Co. team worked collaboratively with Insomnia to craft the customer experience from obtaining the entrance password to custom lighting and order taking.
What We Did
Space Planning
Design + Identity
Campaign Development
Digital Marketing
Content Creation
Advertising
Experiential + Events
Logo Design
Merchandise + Apparel
Packaging
Photography
Social Media
Video + Animation
Brand Management
