INSOMNIA COOKIES

INSOMNIA COOKIELAB

Insomnia tasked the Adjective & Co. team with creating a physical manifestation of one of their strategic pillars: Cookievation—innovating through cookies. Together, we created the Insomnia CookieLab—the first experiential location for the brand; a “sweet-easy” hidden behind a bookcase in what appeared to be a standard Insomnia Cookies store located in downtown Philly. In addition to designing the interior of CookieLab, packaging, website & apparel, the Adjective & Co. team worked collaboratively with Insomnia to craft the customer experience from obtaining the entrance password to custom lighting and order taking.