Hueman People Solutions
A new Florida-based healthcare staffing company—unnamed at the time—came to Adjective & Co. to name and brand three separate companies.
Instead of creating three separate brands with three separate identities and websites, Adjective decided the most strategic solution would be to create one cohesive, monolithic brand that serves as the primary brand, while clearly positioning all three of the different businesses as divisions.
We named them "Hueman" and developed a brand as unique and colorful as the people they get hire.
“We had the privilege of partnering with Adjective & Co. to brand our new business.
Their creativity is supreme, and we get the most incredible responses to our new brand. They were able to push us beyond our comfort zone while still adhering to what mattered most to us.
Thanks for making us look great!”
— SARAH PALMER
Vice President of Marketing | Hueman Companies
