#FanUp Campaign
Filling seats with New York Islanders fanatics by letting real diehards share their stories and challenging others to #FanUp on game day.
Adjective: Fan·a·TI·Cal
Filled with excessive and single-minded zeal; obsessively concerned with Isles Nation.
“Working with the Adjective & Co. team is the best of both worlds—top-notch creative balanced with meeting business objectives. They took an element of our marketing mix—digital and social campaigns—that had been somewhat stagnant, and turned it into a creative showpiece and revenue driver. Their diligence from idea through execution and their creative chops are first class.”
— NICK PIZZUTELLO, DIRECTOR OF NY HOCKEY HOLDINGS
VIDEOS
In-stadium environmental & social media content campaign extension
SOCIAL GRAPHICS
Stat cards, fan stories & theme-night social content extension
