Insomnia COokies
COokies IN Ice Cream
Over the years, Insomnia has built a strong reputation for warm, delicious cookies that can be picked up in-store or delivered ultra late at night. This year—just in time for National Ice Cream Day—they released a cooler sweet treat: ‘Cookies IN Ice Cream,’ featuring the Insomnia Cookies you know and love mixed right into premium, “dreamium” ice cream.
For the ‘Cookies IN Ice Cream’ campaign, we created Foodity, a romanticized combo of rich, creamy ice cream and graphic warm, melty cookie imagery—an irresistible approach to product promotion. The full campaign came together with neon brand elements, ASMR voiceovers, and dreamy product visuals. Adjective coordinated a photo and video shoot to produce assets used on social media and created an interactive campaign landing page that introduces the new flavors in the Foodity style.
Late night foodie calls
Minterstellar calling. Who dis?
Late night foodie calls
Nice pair. Comes in cups or cones.
New ice cream cups and pints, a custom pint-holding counter display and a fun reimagining of their ice cream cooler labels were a few of the packaging deliverables that rounded out this campaign. Print, social, and digital POP made the visual elements come to life on wind masters and in-store displays.
This dreamium campaign earned Adjective & Co. and Insomnia Cookies a few scoops this awards season already, including a Best-of-Show, two Golds and a schlew of other ADDY Awards.