WHALEBONE MAGAZINE

Whalebone is a lifestyle brand and media company based out of Montauk, on the East End of Long Island, NY. The rapidly growing youth brand is composed of a print magazine, digital news website, social media, events and sponsorships, and high-demand clothing line with e-commerce site and retail locations. 

 
 
 

 

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verb

REDEFINE how readers and users interact with the brands around them. Build a holistic media channel that embodies the spirit of the East End.

ADJECTIVE

SUB·MER·SIVE — Of or being completely submerged within a brand; non-distinct from content or advertisement.

 

 
 
 
Adjective & Co. pretty much put us on the map. We were a new magazine, looking to develop a voice that differentiated itself from the rest of the noise in the media landscape. Not only did they help us establish our brand in print and web, that design became what we are known for with our clients and readers. We recently launched in NYC, and because of Adjective leading us in the right direction, we were able to immediately get a stronghold in a highly competitive market, and capture the attention of a city who was hungry for something different. And this was all just in year one.
— BRONSON LAMB | VP, WHALEBONE
 

 

AWARDS + RECOGNITION


 
 
 
 

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ADJECTIVE & Co. HAS WON 25 GOLD ADDY AWARDS FOR WHALEBONE MAGAZINE INCLUDING "BEST OF SHOW" AND TWO NATIONAL GOLD ADDYS FOR BEST PUBLICATION DESIGN.