The PLAYERS Championship

Situation

We didn’t change the game of golf – just the face of it. We packed the gallery with a younger Millennial crowd looking for a VIP-esque experience, with a side of golf.

Adjective

VIP-esque: feeling like a million bucks without spending it. Being able to enjoy the finer things in life without all the hubbub.

We appreciate the unique combination that Adjective brings to help us address our marketing challenges. They have big agency experience coupled with personal engagement throughout the process that, for us, has resulted in very strategic, creative and well thought out programs. And they know how to deliver – they helped us sell out our new millennial-focused venue, The Michelob ULTRA Blue Room, Wednesday – Sunday our first year out of the gates. They are also a delight to deal with.

—Matt Rapp, Executive Director, THE PLAYERS

Kingsley SpencerBlue Room VIP Lounge