We Know Who’s not Looking at Your Website

You might say: “But people are looking at my site.” Correct as that may be, there’s a solid chance that you’re missing a large portion of users in some key areas of the population. With a growing interest in the way sites look on mobile devices, if you’re not giving users a truly mobile experience then you’re missing out.

If you were told that mobile Internet usage is expected to overtake PCs by the end of 2014, and nearly half of all Web users will bounce out of a site if it doesn’t load properly on their mobile device (and never come back | source), you might start to agree.

The mobile Web experience has seen huge advancements in recent years through the rise of responsive Web design which allows designers to deliver a minimal amount of HTML content that will expand and collapse based on any screen size. Along with RWD emerging as a new standard, other technologies such as highly targeted device detection via Javascript and server-side content sorting based on audience and screen size have allowed for not only convenience but speed as well.

If the site you’re serving up to mobile users hasn’t adopted these techniques then you could be completely neglecting a massive demographic, especially those between 18 ­- 25 who spend up to three times longer on their phones and tablets than older generations and spend quite a bit more money while online at the same time.

Another way we know Millennials are overlooking your site: Google loves responsive Web design. And let’s face it, if you’re on the second page of Google then you might as well not exist at all. Searchers who use Google on a mobile device are more likely to see sites that are optimized for a mobile experience near the top of results.

“But my site has been the same for years and people are still coming to it every day!”

That’s great news, but if you use any sort of Analytics you may have noticed an upward trend in numbers like Bounce Rates and a likely dip in returning visitors. If that’s the case then those users are going somewhere, and we can pretty much guarantee it’s to a site that’s giving them a better mobile experience.

So take heed all you big-­screen-­desktop-­viewing-­mobile-­ignoring Web lovers: skip the responsive Web revamp and lose revenue and customers. Or, if your competition is moving fast enough, lose your online audience completely.