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NEW YORK ISLANDERS

NHL Hockey team, the New York Islanders, came to Adjective & Co. with a goal of developing a creative campaign that would sell single-game tickets during the 2017/2018 season. In our efforts to meet this goal, we created the #FanUp campaign. In our research, we found that NY Islanders fans are notoriously fanatical—we saw this as an opportunity to leverage the passionate audience by inspiring them to tell their personal anecdotes about being Islanders’ fans and posting them on social media.

VERB

ENCOURAGE hockey fans (both Islanders and non-Islanders fan) to purchase single-game tickets during the 2017/2018 season.

ADJECTIVE

FAN·AT·I·CAL —  Marked by excessive enthusiasm and often intense uncritical devotion; An outward display of intense loyalty and extreme commitment.

 
 
Working with the Adjective & Co. team is the best of both worlds—top-notch creative balanced with meeting business objectives. They took an element of our marketing mix—digital and social campaigns—that had been somewhat stagnant, and turned it into a creative showpiece and revenue driver. Their diligence from idea through execution and their creative chops are first class.
— Nick Pizzutello, Director of NY Hockey Holdings
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I’ve had the pleasure to work with Adjective & Co. and some of their best people at two stops in the National Hockey League – the Dallas Stars and New York Islanders. Their creative approach knows no bounds and they work closely with the client to achieve the look and feel desired in the final outcome. The Adjective & Co. team passionately immersed themselves into the work and became an extension of our staff. Their efforts helped us connect with our fan bases and delivered a bold identity that stood out.
— ROB SCICHILI, FORMER VP OF COMMUNICATIONS | DALLAS STARS & CONSULTANT | NEW YORK ISLANDERS
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