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JACKSONVILLE JAGUARS

VERB

DEMONSTRATE just how enormous the "world's largest video boards" really are by directly comparing the proportions to familiar objects. Once people grasp the sheer magnitude of the Jaguars' video boards, they’ll do whatever it takes to see it person – starting with purchasing game day tickets.

ADJECTIVE

CO·LOS·SAL — Of a bulk, extent, power, or effect approaching or suggesting the stupendous or incredible; of an exceptional or astonishing degree.

 
 
 
 

A CAMPAIGN HEARD ACROSS THE COUNTRY.

 
 
 
 

CAMPAIGN WAS FEATURED ON:


 
 
 
 
We have had the pleasure of working with Adjective & Co. in a variety of capacities, and their creativity and execution have been outstanding. It is clear they have a strong pulse of what makes Jacksonville move. Additionally, they helped us bring our “More Than Just a Seat” campaign to life in a meaningful way that generated an excellent response and drove sales.
— STEVE ZIFF, VP, MARKETING | JACKSONVILLE JAGUARS
 

 

 
 

"MORE THAN JUST A SEAT" WAS THE Largest single-game ticket SALES effort in Jaguars' History.

‣    GOAL: Sell single-game tickets in the midst of a very tough season

‣    STRATEGY: Sell the experience vs. seat

   MEDIA: Display ads on sports and news sites

‣    SUCCESS METRICS: Single-game ticket sales purchased directly through the campaign-specific landing page

‣    RESULTS: 50%+ increase from usual efforts, resulting in the largest single-game ticket effort in Jaguars' history

 


GENDER OF TICKET PURCHASES

Tickets purchased through the "More than Just a Seat" microsite

Age Demographics of Ticket Purchases

Tickets purchased through the "More than Just a Seat" microsite