DEMONSTRATE just how enormous the "world's largest video boards" really are by directly comparing the proportions to familiar objects. Once people grasp the sheer magnitude of the Jaguars' video boards, they’ll do whatever it takes to see it person – starting with purchasing game day tickets.
CO·LOS·SAL — Of a bulk, extent, power, or effect approaching or suggesting the stupendous or incredible; of an exceptional or astonishing degree.
A CAMPAIGN HEARD ACROSS THE COUNTRY.
"MORE THAN JUST A SEAT" WAS THE Largest single-game ticket SALES effort in Jaguars' History.
‣ GOAL: Sell single-game tickets in the midst of a very tough season
‣ STRATEGY: Sell the experience vs. seat
‣ MEDIA: Display ads on sports and news sites
‣ SUCCESS METRICS: Single-game ticket sales purchased directly through the campaign-speciﬁc landing page
‣ RESULTS: 50%+ increase from usual efforts, resulting in the largest single-game ticket effort in Jaguars' history