Advertising

Things just aren’t that exciting!

An in-depth examination of exclamation points in advertising & creative copywriting. So, there you are with your pinky on the Shift key and you’re thinking, “This line needs some oomph…what to do?” Then your fingers twitch up towards the (!) to add that most beloved exclamation point. Add some zing, boom! Maybe a little more

How to Build an Ad (Out of Cheap IKEA Furniture)

Unless you live in a post-WWII zombie apocalypse bunker somewhere deep in the northern region of South Dakota, you’ve probably heard of IKEA. It’s that cheap furniture store that the Swede’s randomly gifted North America back in the mid-2000s. And if you’ve visited IKEA, then you’ve bought something that required spiritually-draining assembly. We know because

Watts Juicery: New business looks to ‘juice’ its sales

New juice bar in Jax Beach targets the healthy living crowd Jacksonville Business Journal Media & Marketing A new business opening in Jacksonville Beach later this month will cater to health enthusiasts, as well as those who want to find out what the whole “cold-pressed juicing” buzz is all about. Watts Juicery, which opens Sept.

Thank You, Snapchat. You’re Doing the Right Thing.

I know that anytime Team Snapchat sends something to the users, it’s usually significant news, but for some reason I wasn’t in a big hurry to open this new video that came on my feed this afternoon. Now that I’ve seen it, I regret not acting sooner. Today, Snapchat updated to version 9.0.0 (iOS) with

Hit the Road, Jack

With college graduation only five months away, I am often asked the same question: What are you going to do after you graduate? These nine words are terrifying because like most college graduating Millennials, I have no idea. Not only that, but a Pew Research report informs that in 2013, Millennials age 25­32 faced a higher

Applying the Netflix Model Correctly

Can you remember the last time you purchased a song on iTunes? I haven’t bought a song in two years! It’s not piracy that has my heart, it’s Spotify. David Bowie once predicted that music would become as ubiquitous as running water. We’ve already seen that prediction come true for many different industries. Rather than

What’s next for One Spark? Organizers assess crowdfunding festival’s future

Organizers of the five-day One Spark festival that ended Sunday are assessing what happened and are trying to determine where next to take the event that drew 260,000 people downtown this year. One Spark Founder Elton Rivas, board member Michael Munz and financial supporter Peter Rummell met with the Times-Union editorial board Tuesday while ruminating

Exclusive: Jacksonville Beach ad agency rebrands to refocus on millennials

A Jacksonville Beach ad agency is rebranding to focus on Millennial-driven campaigns and strategies. Void Creative is now Adjective & Co., offering branding, web design and social media and marketing campaigns. Launched in 2010 as a partner of Void Media, a North Florida culture and lifestyle media outlet, Adjective remains a partner of Void. Cofounders

How does a Jax Beach advertising agency sell to millennials? It’s all about the adjectives.

At 33 and 34, Autumn Berrang and Taylor Harkey are the oldest people in the office at Adjective & Co. — on the oldest fringe of the Millennial generation, which the advertising agency focuses on. That allows the Adjective & Co. principals to “bridge two generations,” Berrang said, and create content that appeals to millennials but isn’t a turnoff for

Adjective & Co. offering ‘Golden Ticket’ to top One Spark creator

Adjective & Co and Void announced Friday its plan to give a $100,000 “Golden Ticket” in media, branding and marketing services during One Spark. Creators will pitch their ideas and projects during the festival, competing for the chance to access $310,000 in crowdfunds and cash — and now for the golden ticket as well. The winning